Tulisan ditandai ‘Strategy’
Powertel membangun IPTV di Indonesia
Posted by: Dadan Gumbira Pramudia on: Agustus 25, 2008
- In: Ilmu | Strategy | Technology
- 9 Komentar
Masih di CommunicAsia 2008, saya bertemu dengan Powertel, sebuah perusahaan di Indonesia yang bergerak di service seperti Optical Fiber Backbone, Metro Ethernet, dan Broadband over Powerline. Yang menarik dari ajang CommunicAsia 2008, bahwa Powertel menjelaskan strategi bisnisnya untuk mengembangkan IPTV di Indonesia dengan tag line: “Indonesia Super Highway Corridor”. Ir. Terni Efendi, MSc., direktur Powertel, [...]
Genentech Case Study: Implementation of Technology Management
Posted by: Dadan Gumbira Pramudia on: Mei 21, 2008
- In: Strategy | Technology
- 1 Komentar
Technology is a key resource of profound importance for corporate profitability and growth. It also has enormous significance for the well-being of national economies as well as international competitiveness. Effective management of technology links engineering, science, and management disciplines to address the issues involved in the planning, development, and implementation of technological capabilities to shape [...]
Fuji Xerox Case Study: The Quality Journey
Posted by: Dadan Gumbira Pramudia on: Mei 19, 2008
- In: Strategy
- 2 Komentar
Total Quality Management (TQM) is a philosophy which emphasizes continuous improvement as a process that places a premium on achievement of customer satisfaction. There are two key aspects which are important to achieve the successful TQM: continuous improvement and customer satisfaction aspects. In this article, I provide the introduction to TQM, based on the Fuji [...]
Honda’s Strategy
Posted by: Dadan Gumbira Pramudia on: Mei 7, 2008
Triggered by Japan’s condition in the postwar era – when the gasoline was in short supply, Soichiro Honda, one of the youngest Japanese entrepreneurs, came up with the idea of fitting an engine to a bicycle. Started with small plant in Hamamatsu, Honda established Honda Technical Research Institute in 1946. In 1948, Honda Motor Company [...]
One to One B2B
Posted by: Dadan Gumbira Pramudia on: Mei 2, 2008
Buku One to One B2B: Customer Development Strategies for Business-to-Business World ditulis oleh Don Peppers & Martha Rogers. Ph.D., merupakan buku yang bagus untuk menjadi pedoman bagi perusahaan yang fokus untuk pasar enterprise/ corporate customer. Memang memerlukan penanganan yang berbeda untuk mensiasati bisnis antara consumer market (B2C) dengan enterprise market (B2B) atau yang biasa [...]
Blue Ocean Strategy
Posted by: Dadan Gumbira Pramudia on: April 18, 2008
- In: Ilmu | Strategy
- 2 Komentar
Buku Blue Ocean Strategy ini ditulis oleh W. Chan Kim dan Renee Mauborgne, udah cukup lama sih… Cuma waktu pertama terbit, buku tersebut booming sekali. Wajar saja, karena Chan Kim menjelaskan strategi differensiasi dengan teknik penulisan yang enak dibaca, dan adanya tools Strategy Canvas yang memang cukup baik untuk memetakan bagaimana positioning kita terhadap market. [...]
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