Visi Pramudia

Archive for the ‘Strategy’ Category

Masih di CommunicAsia 2008, saya bertemu dengan Powertel, sebuah perusahaan di Indonesia yang bergerak di service seperti Optical Fiber Backbone, Metro Ethernet, dan Broadband over Powerline. Yang menarik dari ajang CommunicAsia 2008, bahwa Powertel menjelaskan strategi bisnisnya untuk mengembangkan IPTV di Indonesia dengan tag line: “Indonesia Super Highway Corridor”.

Ir. Terni Efendi, MSc., direktur Powertel, menjelaskan bahwa saat ini Powertel sedang mendeploy Fiber Optic di Jakarta dan Bandung. Akhir tahun 2008, rencananya Powertel akan selesai mendeploy Fiber Optic sampai dengan Surabaya. Tahun 2009, akan mulai mengembangkan Fiber Optic di Sumatera dan Kalimantan.

Dalam mengembangkan IPTV, Powertel menggandeng SyQic Capital, perusahaan IPTV dari Malaysia dengan Brand Yoonic TV. Yoonic TV telah melengkapi modul advertising. Pemasang iklan dapat melihat jumlah hit terhadap iklannya, sehingga dapat terlihat, apakah iklannya tepat sasaran. Selain itu, Yoonic TV dapat melihat jumlah pelanggannya yang sedang menonton secara real time.

Kalau pengen lihat versi presentasinya, klik disini: powertel

Other Downloadable Articles & Presentation can be found here: Download Page

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Masih dari pengalaman di CommunicAsia, Singapura bulan Juli lalu. Saya mampir ke stand NTT Docomo yang terlihat menarik dengan tulisan LTE (Super 3G) berwarna merah.

NTT Docomo menampilkan pengembangan yang mereka lakukan pada teknologi Long Term Evolution (LTE) atau Super 3G yang merupakan batu loncatan ke teknologi 4G (IMT-Advance). Dari hal tersebut, jelas bahwa Docomo memiliki visi teknologi yang jelas untuk masa depan: fourth generation mobile telephony technology.
Dalam pembicaraan dengan Sadayuki Abeta (Manager of Radio System Group – NTT Docomo), ditegaskan bahwa Docomo secara pasti memilih teknologi LTE dan meninggalkan teknologi WiMax.

Kenapa NTT Docomo memilih teknologi LTE? Presentasi berikut ini menjelaskan pemilihan teknologi LTE oleh NTT Docomo: Presentasi NTT Docomo

 

Other Downloadable Articles & Presentation can be found here: Download Page

Jalan-jalan di CommunicAsia bulan Juli lalu, cukup mendapatkan pengalaman. Pengalaman menarik dimulai dari pertama kali registrasi. Begitu banyak orang sduah berkumpul sebelum  pintu masuk dibuka, dan ketika dibuka, semua orang berantri dengan rapih menunggu giliran untuk registrasi.

Event CommunicAsia di Singapura ini, selalu menjadi ajang benchmarking dan business meeting bagi perusahaan-perusahaan yang bergerak di bidang ICT. Tidak diragukan lagi, setiap event ini dimulai selalu berlimpah orang untuk menghadiri, tidak dari Singapura saja, melainkan dari negara-negara lain, seperti Thailand, Philipina, Jepang, Malaysia dan tentunya Indonesia.

Yang menarik ketika masuk, kami bertemu dengan stand Google Enterprise sebagai salah satu exhibitor. Google Enterprise merupakan subsidiary dari www.google.com, menyediakan alat pencari dokumen (searching engine tool) bagi perusahaan/ enterprise. Dengan Google Enterprise, pencarian dokumen baik di Jaringan Intranet Perusahaan maupun Internet menjadi lebih cepat.

Alatnya berupa box menyerupai router ada yang warna biru (kapasitas kecil dengan kemampuan 300 ribu dokumen) dan warna kuning (yang kapasitasnya besar dengan kemampuan hingga 30 juta dokument). Di sini, saya tidak akan membahas produknya, karena produknya bisa dibrowsing di http://www.google.com/enterprise/. Tapi yang menarik adalah bahwa Google yang bergerak sebagai perusahaan dotcom, ternyata juga memasuki bisnie di bidang hardware + aplikasi untuk Enterprise Market (Enterprise IT & Value Added Service). Demand IT Service yang meningkat menggiurkan bagi Google, apalagi dengan kapabilitas Searching Engine yang kuat, memantapkan langkah Google untuk menggeluti IT Service. Bisnis IT Service semakin menarik, karena ternyata bukan hanya perusahaan dari bidang connectivity service saja yang tertarik (seperti BT, Deutsche Telekom, dll), atau peusahaan hardware seperti IBM, tapi ternyata juga menarik bagi perusahaan dotcom seperti Google.

Presentasi tentang Google Enterprise ada disini: Google Enterprise

Other Downloadable Articles & Presentation can be found here: Download Page

Technology is a key resource of profound importance for corporate profitability and growth. It also has enormous significance for the well-being of national economies as well as international competitiveness. Effective management of technology links engineering, science, and management disciplines to address the issues involved in the planning, development, and implementation of technological capabilities to shape and accomplish the strategic and operational objectives of an organisation.

The concept of technology management is quite broad, since it covers not only R&D but also the management of product and process technologies. Viewed from that perspective, the management of technology is actually the practice of integrating technology strategy with business strategy in the company.

This dowloaded article provides the implementation of technology management that have been used by Genentech Inc. It also covers a particular issues imposed on the major strategic options facing the company, provides a Mission Statement for the company and other issues related to the its strategy.

You can dowload the article here: Genentech Article

Other Downloadable Articles & Presentation can be found here: Download Page

Total Quality Management (TQM) is a philosophy which emphasizes continuous improvement as a process that places a premium on achievement of customer satisfaction. There are two key aspects which are important to achieve the successful TQM: continuous improvement and customer satisfaction aspects. In this article, I provide the introduction to TQM, based on the Fuji Xerox WA case study, The Quality Journey, which is focusing onto those key aspects. I explain about the motivation behind the company to improve their quality, the new management system that they use, and analyze on their movement why was successful.

 

You can download the article here: Fuji Xerox Article

 

Have a pleasant reading…

Other Downloadable Articles & Presentation can be found here: Download Page
Triggered by Japan’s condition in the postwar era – when the gasoline was in short supply, Soichiro Honda, one of the youngest Japanese entrepreneurs, came up with the idea of fitting an engine to a bicycle. Started with small plant in Hamamatsu, Honda established Honda Technical Research Institute in 1946. In 1948, Honda Motor Company was established with the capital of 1 million yen.
Critical Issues
There are three critical issues. First, Honda’s financial problems were solved in a unique way. Second, Honda established its production facilities in United States. Third, the single currency of Europe will affect to the automotive industry, yet, Honda should come up with new strategy.
Analysis
Honda’s financial problems were solved in a unique way. Fujisawa, the head of finance and marketing, allocated production to those who could pay in advance and began weeding out slow paying distributors and dealers. This approach could be decided as a high-risk decision that has been taken by Honda. But this financial approach and the market for the “Cub” boomed, took Honda moved into large volume manufacturing and became the strongest motorcycle dealer network in Japan.
The success of Super Cub in the late of 1950s had brought Honda and Fujisawa thought to pursue the world market actively. Honda executives regarded Europe and Southeast Asia as the best market to target, since America were so tied to automobile and held an unattractive image of motorcycles and their riders. But Fujisawa was thinking that America preferences might set trends for the rest of the world, so they decided to target the U.S.
The decision to target the U.S. as a major investment outside the country at that time was right. By that time, the company had made significant inroads into the U.S. automobile and motorcycle markets by exporting from Japan, so the United States seemed the natural choice. In addition Honda saw the establishment of U.S. manufacturing facilities as a hedge against a rise in the value of the yen and any future trade disputes between Japan and United States.
The euro affects every company selling, manufacturing or operating in Europe, including in the automotive industry. The single currency in Europe will have a strong positive impact on the European economy. The European economy will be more stable, and there will be a trend that the pricing in Europe will be lowering. In automotive industry, the market will be more competitive because the economic barrier within countries in Europe will be reduced. Because of these reasons, Honda should also consider new strategy to deal with euro. To benefit from this situation, Honda should invest heavily in Europe. Honda should serve the local market of Europe from within the country. There is a phenomenal change with the formation of euro, the prices have gone down which is an opportunity for Honda since it has a low cost production as one of its strengths.
Conclusion
In term of solving the financial problem, Fujisawa had done the risky way, by allocating production to those who could pay in advance while weeding out slow paying distributors and dealers. The decision to invest heavily in America was right, because successfulness in America might set trends for the rest of the world. And last thing, to deal with single currency in Europe, Honda should invest more in Europe.

PCCW Limited didirikan oleh Richard Li Tzar Kai, anak dari Biliuner Hongking, Li Ka Shing. Pada bulan Agustus 2000, PCCW mengakuisisi Hong Kong Telecom mejadikan PCCW sebagai perusahaan telekomunikasi terbesar di Hongkong.

Pada Januari 2003, PCCW membentuk anak perusahaan dengan nama Cascade. Cascade melayani PCCW dalam servis dan operasi network telekomunikasi, dan menyediakan design network infrastruktur, consulting solutions, project management, maintenance dan technical support.

Financial Performance

Tahun 2006, pendapatan PCCW meningkat 14% dari US$ 2,885 pada tahun 2005 menjadi di US$ 3,287. Pertumbuhan ini dikontribusi oleh pertumbuhan TV & Content yang merupakan revenue driver yang baru, dengan pertumbuhan mencapai 71% YoY. Now TV sudah terinstall 758,000 dengan 130 channel, serta memiliki advertising dan interactive service sebagai new revenue stream.

PCCW customer based tumbuh 25% setelah mengakuisisi 100% SUNDAY Asset. Paltform yang digunakan adalah GSM dengan me-launch layanan 3G. Cross platform service: NowTV, Moov, MobileTix, snaap!, EasyWatch, siap untuk menuju integrated services, Quad Play.

Adapun revenue growth diperoleh juga dari anak perusahaan PCCW: CASCADE, Contact Centers dan PCCW Global.

Operational & Strategic Review

Sejak tahun 2006, PCCW intensif untuk melakukan investasi di Quad Play Platform, yang menginte-grasikan empat layanan, yaitu:

  • Fixed Line
  • Broadband (Netvigator)
  • Pay TV (NowTV)
  • Mobile (PCCWMobile)

PCCW telah melakukan strategic partnership dengan CNC China. PCCW telah melakukan akuisisi 50% CNC Broadband China yang memiliki layanan broadband kepada lebih dari 250.000 subscriber di Hanzhou dan Ningbo. Selain itu, PCCW Global telah menandatangani kontrak dengan China Netcom dalam penyelenggaraan 30 Megabyte connectivity antara Hongkong dengan US.

PCCW Global

Keith Wong menjelaskan bahwa saat ini PCCW Global memiliki IP Backbone terbesar di Asia Pasific Region. IP Backbone meliputi 49 node di 18 negara, serta 30 node public Internet Exchange. PCCW memiliki koneksi dengan Jakarta melalui Singtel Singapore.

Adapun Solusi Enterprise yang diprovide oleh PCCW Global meliputi:

  • International Ethernet Private Line (IEPL)
  • International Managed Bandwith Services (IMBS)
  • Serv ice Provider Solution
  • Cellular Backhaul Service
  • IP Transit
  • Hosted PBX
  • MPLS VPN Solutions
  • VoIP Switch Partition (VPS) Service
  • Satellite Solutions
  • IP-VPN
  • Broadband VSAT Service
  • Broadband Global Area Network (BGAN)
  • Mobile Messaging Services
  • Global Audio Conferencing Services.
  • Managed Equiptment Services.
  • Managed Security Services.

PCCW’s Integrated Technology Platform


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