Visi Pramudia

Posts Tagged ‘Strategy

Masih di CommunicAsia 2008, saya bertemu dengan Powertel, sebuah perusahaan di Indonesia yang bergerak di service seperti Optical Fiber Backbone, Metro Ethernet, dan Broadband over Powerline. Yang menarik dari ajang CommunicAsia 2008, bahwa Powertel menjelaskan strategi bisnisnya untuk mengembangkan IPTV di Indonesia dengan tag line: “Indonesia Super Highway Corridor”.

Ir. Terni Efendi, MSc., direktur Powertel, menjelaskan bahwa saat ini Powertel sedang mendeploy Fiber Optic di Jakarta dan Bandung. Akhir tahun 2008, rencananya Powertel akan selesai mendeploy Fiber Optic sampai dengan Surabaya. Tahun 2009, akan mulai mengembangkan Fiber Optic di Sumatera dan Kalimantan.

Dalam mengembangkan IPTV, Powertel menggandeng SyQic Capital, perusahaan IPTV dari Malaysia dengan Brand Yoonic TV. Yoonic TV telah melengkapi modul advertising. Pemasang iklan dapat melihat jumlah hit terhadap iklannya, sehingga dapat terlihat, apakah iklannya tepat sasaran. Selain itu, Yoonic TV dapat melihat jumlah pelanggannya yang sedang menonton secara real time.

Kalau pengen lihat versi presentasinya, klik disini: powertel

Other Downloadable Articles & Presentation can be found here: Download Page

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Technology is a key resource of profound importance for corporate profitability and growth. It also has enormous significance for the well-being of national economies as well as international competitiveness. Effective management of technology links engineering, science, and management disciplines to address the issues involved in the planning, development, and implementation of technological capabilities to shape and accomplish the strategic and operational objectives of an organisation.

The concept of technology management is quite broad, since it covers not only R&D but also the management of product and process technologies. Viewed from that perspective, the management of technology is actually the practice of integrating technology strategy with business strategy in the company.

This dowloaded article provides the implementation of technology management that have been used by Genentech Inc. It also covers a particular issues imposed on the major strategic options facing the company, provides a Mission Statement for the company and other issues related to the its strategy.

You can dowload the article here: Genentech Article

Other Downloadable Articles & Presentation can be found here: Download Page

Total Quality Management (TQM) is a philosophy which emphasizes continuous improvement as a process that places a premium on achievement of customer satisfaction. There are two key aspects which are important to achieve the successful TQM: continuous improvement and customer satisfaction aspects. In this article, I provide the introduction to TQM, based on the Fuji Xerox WA case study, The Quality Journey, which is focusing onto those key aspects. I explain about the motivation behind the company to improve their quality, the new management system that they use, and analyze on their movement why was successful.

 

You can download the article here: Fuji Xerox Article

 

Have a pleasant reading…

Other Downloadable Articles & Presentation can be found here: Download Page
Triggered by Japan’s condition in the postwar era – when the gasoline was in short supply, Soichiro Honda, one of the youngest Japanese entrepreneurs, came up with the idea of fitting an engine to a bicycle. Started with small plant in Hamamatsu, Honda established Honda Technical Research Institute in 1946. In 1948, Honda Motor Company was established with the capital of 1 million yen.
Critical Issues
There are three critical issues. First, Honda’s financial problems were solved in a unique way. Second, Honda established its production facilities in United States. Third, the single currency of Europe will affect to the automotive industry, yet, Honda should come up with new strategy.
Analysis
Honda’s financial problems were solved in a unique way. Fujisawa, the head of finance and marketing, allocated production to those who could pay in advance and began weeding out slow paying distributors and dealers. This approach could be decided as a high-risk decision that has been taken by Honda. But this financial approach and the market for the “Cub” boomed, took Honda moved into large volume manufacturing and became the strongest motorcycle dealer network in Japan.
The success of Super Cub in the late of 1950s had brought Honda and Fujisawa thought to pursue the world market actively. Honda executives regarded Europe and Southeast Asia as the best market to target, since America were so tied to automobile and held an unattractive image of motorcycles and their riders. But Fujisawa was thinking that America preferences might set trends for the rest of the world, so they decided to target the U.S.
The decision to target the U.S. as a major investment outside the country at that time was right. By that time, the company had made significant inroads into the U.S. automobile and motorcycle markets by exporting from Japan, so the United States seemed the natural choice. In addition Honda saw the establishment of U.S. manufacturing facilities as a hedge against a rise in the value of the yen and any future trade disputes between Japan and United States.
The euro affects every company selling, manufacturing or operating in Europe, including in the automotive industry. The single currency in Europe will have a strong positive impact on the European economy. The European economy will be more stable, and there will be a trend that the pricing in Europe will be lowering. In automotive industry, the market will be more competitive because the economic barrier within countries in Europe will be reduced. Because of these reasons, Honda should also consider new strategy to deal with euro. To benefit from this situation, Honda should invest heavily in Europe. Honda should serve the local market of Europe from within the country. There is a phenomenal change with the formation of euro, the prices have gone down which is an opportunity for Honda since it has a low cost production as one of its strengths.
Conclusion
In term of solving the financial problem, Fujisawa had done the risky way, by allocating production to those who could pay in advance while weeding out slow paying distributors and dealers. The decision to invest heavily in America was right, because successfulness in America might set trends for the rest of the world. And last thing, to deal with single currency in Europe, Honda should invest more in Europe.

 

Buku One to One B2B: Customer Development Strategies for Business-to-Business World ditulis oleh Don Peppers & Martha Rogers. Ph.D., merupakan buku yang bagus untuk menjadi pedoman bagi perusahaan yang fokus untuk pasar enterprise/ corporate customer. Memang memerlukan penanganan yang berbeda untuk mensiasati bisnis antara consumer market (B2C) dengan enterprise market (B2B) atau yang biasa disebut dengan High End Market. Buku Ono to One B2B ini menjelaskan secara komprehensif bagaimana menjalankan customer relationship untuk B2B dengan teknik yang dinamakan One to One relationship. Tujuannya adalah untuk mencapai longer term relationship antara perusahaan dengan customernya.

 

Untuk menjalankannya dibutuhkan kerangka pikir yang disebut dengan IDIC model, yaitu:

      Identify your customer

      Differentiate your customers, by value and needs

      Interact with your customers

      Customize your customers.

 

Penjelasan tentang IDIC model ini, pernah saya tuliskan pada artikel saya mengenai Customer Relationship Strategy on Enterprise Market.

 

Buku ini juga menjelaskan penerapan account management di perusahaan-perusahaan world class dengan komprehensif, meliputi case study di:

      Dell

      Bentley System

      Convergys

      Novartis CP

 

Saya ringkas summarynya dalam bentuk power point namun pdf file.

 

Presentasinya dapat di dowload di sini: Presentasi One to One B2B

 

Buku Blue Ocean Strategy ini ditulis oleh W. Chan Kim dan Renee Mauborgne, udah cukup lama sih… Cuma waktu pertama terbit, buku tersebut booming sekali. Wajar saja, karena Chan Kim menjelaskan strategi differensiasi dengan teknik penulisan yang enak dibaca, dan adanya tools Strategy Canvas yang memang cukup baik untuk memetakan bagaimana positioning kita terhadap market.

Jaman kompetisi yang semakin ketat ini, menjadikan perusahaan membutuhkan kreatifitas untuk keluar dari Red Ocean, menuju Blue Ocean, uncontested market. Intinya adalah bagaimana perusahaan menciptakan value innovation dengan mengkombinasikan trade off value dan cost.

Udah deh.. daripada cerita panjang-panjang… liat aja di presentasi yang udah pernah saya buat.

Silahkan download file presentasi ini: https://visipramudia.files.wordpress.com/2008/04/blue-ocean-strategy.pdf


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